Nic Lamb is by far one of the best surfers out at Mavericks in line with Grant “Twiggy” Baker, Greg Long, Peter Mel, Ken “Skindog” Collins and a handful of others.
Nic is from Santa Cruz California who at an early age was picked up by Volcom (through Volcom rep Skinny). Skinny somewhat took Nic under his wing and lead him into the surfing world. Nic’s surfing career never really took off as his surfing (besides at Mavericks) was never really looked at from the surfing media nor did he have much character (never smiled so everyone always thought he was bitter guy).
Now years later and no longer with Volcom Nic moved to Los Angeles to try a new path in acting.
Ken Collins and his buddy Nic
“I don’t have to dress like a surfer to be a surfer. I like wearing Armani tailored suits that’s how I like to dress – I like to look like a million bucks it’s fun. – Nic Lamb
“Get all dressed up like Pee-wee-Herman.” – Nathan Fletcher
“Billabong International Limited (ASX: BBG) saw its share price crash 22.9% to $0.54 after the surfwear retailer reported that a number of headwinds had impacted on earnings by $2.5 million in the first four months, compared to the prior year.” – Motley Fool
“Online surf and skate-wear retailer SurfStitch is now worth more than former parent Billabong International after a series of acquisitions turned the former e-commerce company into a manufacturer and digital media business. In comparison, Billabong, which was worth more than $6 billion five years ago and came close to collapse in 2013, is now worth $510 million.” – The Sydney Morning Herald
“Surfstitch today announced they’d acquired Surf Hardware International (SHI), makers of FCS and other surfing hard goods. The acquisition comes after the online clothing company recently bought STAB, Magic Seaweed, and Garage Entertainment. They paid $23.7 million for SHI which takes the total of recent purchases of $50 million not including share options.” – SwellNet
“I HAVE BEEN A FAN OF THE RVCA BRAND SINCE DAY ONE AND I AM ESPECIALLY EXCITED TO WORK WITH PM TENORE. RVCA IS A BRAND AND A FAMILY THAT I WANT TO SPEND THE REST OF MY CAREER WITH.” – Bruce Irons
“WE ARE EXCITED TO WELCOME BRUCE INTO THE RVCA TRIBE. ITS ONLY ONCE IN A LIFETIME THAT A TALENT LIKE BRUCE COMES ALONG. RVCA’S FREE FLOWING PLATFORM WILL ALLOW HIM TO BE HIMSELF. LET BRUCE BE BRUCE AND WATCH THE MAGIC HAPPEN.” – Pat Tenore / RVCA Founder
Probably the biggest headache for any publisher and editor is the cover. If you throw John John Florence on the cover visibly showing all his logos one family is happy and the rest is pissed off.
It’s a constant battle trying to stroke everyone off (the big advertisers “Billabong, Hurley, O’Neill, Quiksilver, Rip Curl, Volcom, Reef, etc.”)
So we have noticed going back to 2013 Surfer magazine has yet to show any surfer on their cover which shows any logos. (Blisss Magazine does the same thing, but instead of showing photos on their covers they only show artwork)
“Salvador Alvarenga, a 36-year-old fisherman from El Salvador, had left the coast of Mexico in a small boat with a young crewmate 14 months earlier. Now he was being taken to Ebon Atoll, the southernmost tip of the Marshall Islands, and the closest town to where he had washed ashore. He was 6,700 miles from the place he had set out from. He had drifted for 438 days.” – Jonathan Franklin/The Guardian