Archive for the ‘Advertising’ Category

December 7th, 2015

You Can’t Script This – Chaos Theory

“Competitive surfing is constantly changing and evolving—from upsets to perfection, a thwarted shark attack to the most hotly contested championship race in years. We believe this unpredictability is what makes the sport so compelling and therefore made it the focus of our creative strategy.” – Scott Hargrove / Ad Week

October 15th, 2015

Mockery Comercial By KFC On Mick Fanning’s Shark Attack

“That’s right Reggie next level Awesome”

KFC in South Africa is like the McDonalds in America – Jacked Up Double Crunch

kfc-surfing-with-shark-video

KFC (they aren’t allowed to say Kentucky Fried Chicken) making fun of Mick Fanning almost being killed by a shark while surfing in his heat at Jeffrey’s Bay

August 26th, 2015

Paul “P Rod” Rodriguez In Nike Commercial

Nike – Today Was A Good Day

ice-cube-p-rod

Paul Roriguez (P Rod)
Ice Cube
Eric Kosten
Kobe Bryant

July 9th, 2015

We Are Greater Than I – Made By Ad Agency 72ANDSUNNY

#F_CKMEDINA

we-are-greater-than-i-samsung

Samsung Surf – We Are Greater Than I

June 26th, 2015

BeachGrit Trying To Build It’s Audience

BeachGrit advertising on Facebook – BeachGrit Sponsored

BeachGrit is the surf page of noted writer Charlie (Chas) Smith and editor Derek Rielly

beachgrit-advertising-facebook

Let’s see how all the surf media is doing on Facebook

BeachGrit 7,314
The Surfers Journal 70,755
Surfing Life 122,303
Tracks 259,506
Surfing World 281,416
Stab 452,680
Surfing Magazine 610,956
Surfer Magazine 802,647

June 25th, 2015

STOP THE PRESS!!! Quiksilver Unveils It’s New Global Creative Direction

Wait for it, wait for it….. Here you go…

Craig Anderson doing a shaka with an eldery lady gesturing the devil sign – so punk rock!! (you had a whole creative department working on this or in truth did you steal Dane Reynolds sketch book and his Instgram photo – if only Andy Mooney could of thought of that)

quiksilver-stay-high-advertising

Press release:

June 25, 2015 – Quiksilver is proud to unveil its future creative direction which harks back to the brand’s hedonistic and artistic roots.

Premiered during the brand’s international sales conference earlier this month, and launched under the guidance of new CEO Pierre Agnes, the brand’s forthcoming creative blueprint echoes the fertile environment of Quiksilver and the surf community in the 70s and 80s as the company approaches its 50th anniversary.

The inception of this new concept follows the recent promotion of Josh Rush (30) as Global Creative Director. rush brings together Melbourne based design studio Urchin with a hand-picked team of leading creatives and inspirational artists, seeing the likes of surfers Dane Reynolds and Craig Anderson working alongside fashion designers such as Julien David.

Speaking on the future creative direction of Quiksilver, Pierre Agnes stated, “We want to live and document real travel stories and experiences from people within our brand, and in the process connect with local artists, musicians, designers, and grow our creative community. Collaborating, looking for positives and documenting this process allows us to respond and develop a unique visual language that’s raw, honest and undeniably Quiksilver.

In spring 2016, Quiksilver will for the first time introduce the brand narrative ‘stay High’, divided into two distinct stories: the AM and PM collection. supported with strategic consumer segmentation and tiered product positioning targeting the lifestyle fashion market, the stories complete each other to create a cohesive line and will pay homage seasonally to a relevant destination. this season, the creative team immersed themselves in rio de Janeiro and drew their inspiration from the unique culture of brazil – from the brighter colors of São Conrado beach to the darker side of the Rocinha Favelas.

As the original boardshort company, best in class boardshorts are at the heart of the collection. this season’s performance story is driven by the new Wave High, the brand’s halo technical boardshort which features Hi-light fabrication. aligned to Quiksilver’s elite global surf team competing on the Wsl tour, Jeremy Flores (FRA), Fred Patachia (HAW), Wiggoly Dantas (BRZ), Matt banting (AUS) as well as Dane Reynolds (US) will all support the short.

Launching from mid-June 2015 throughout Quiksilver’s global territories, the brand’s 2016 collection will be showcased through a series of tradeshows and events. a first premiere will take place at agenda tradeshow, Long Beach, from July 8th til 9th, 2015.

June 18th, 2015

Gorilla Promo Video With Ozzie Wright

Once was called Gorilla Grip is now just called Gorilla – makers of traction and fins starring Ozzie Wright

ozzie-wright-gorilla-grip-video

June 9th, 2015

Arctic Surf By Mountain Dew – Do The Dew

Wouldn’t it seem more suited to be in hot weather showing the surfers coming in and grabbing a nice cold bottle of Mountain Dew? This video seems to be more suited for a coffee brand then a soda brand.

do-the-dew-arctic-surf

May 17th, 2015

Beachgrit Receives It’s First Advertiser (non-paid) – T-Sherms

T-SHERMS by Steve Sherman – ART DRIVEN TEE’s (non paying advertiser / trading for photos)

t-sherms-beach-grit

May 14th, 2015

Alana Blanchard – SMS Audio Champion

This is my studio
This is my commute
This is my nine to five
I’m Alana Blanchard
and these are my headphones
SMS Audio Champion