Well we just had a look at Dane’s new brand of clothing Former – our first thought is it looks like a cross-up between SRH and Metal Mulisha. Good luck Daner!
SAD DANE – ALMOST HAPPY DANE
Seems Craig Anderson who is already on board with HUF (shoe company after Keith Hufnagel) is joining Dylan Rieder and Austyn Gillette and starting a new brand called Destroyr.
“Rumors from possibly another country have floated across my desk that Craig Ando will, in fact, join Dane Reynolds in his new brand which is still just a rumor but called allegedly Destroyer.” – Chas Smith/Beach Grit
“So, what can we expect next from Craig? Stab’s guess would be that Craig will join Dane’s new brand, credible murmurs of which emerged late in November involving a clothing label and skaters Austin Gillette and Dylan Reider. Some of the best skate brands (HUF, Girl, etc) are run by pro skaters, and you’d like to think that surf brands run by surfers will resonate in the market the same way. These guys know how to engage an audience and have a clear connection with their aesthetics. With the rollercoaster surf industry the way it is, there’s every chance this new venture could slingshot to become the next big thing.” – Stab Mag
and more Destroyers already in business = headache for the newest Destroyr!
Skate clothing already registered in 2011
Kids clothing – already in use
Destroy Yourself – “Featuring dark & sarcastic visions & images of DEAD CELEBRITIES who passed away by SUICIDE”
One thing is for sure you can take the boy out of Florida, but you can’t take the Florida out of the boy (meaning tell us one surfer from Florida that has had any fashion sense – Kelly, Gabe Kling, Asher Nolan, The Hobgoods, The Lopez brothers, yeah… we didn’t think so!)
Outerknown Clothing – Tees going for $98.00 a beanie for $95.00 and shorts for $125.00
What others are saying:
“Pretty sure it’s been a long time coming, only because it took Kelly and John Moore so long to individual unstitched every VSTR label off all the garments, before restitching Outerknown ones on. Shit all looks the same to me, but I guess so does fucking everything. I’m blind.” – Stevie Wonder (Stab)
“Can’t wait to spill Purps all over my $98 cotton tee. Pass the chia seeds!” – Pat Parnell
“OuterKnown don’t surf.” – Fonz
“straight up – Patagonia’s catalogue” – John Bromley
“Old man clothing” – Nemo
“Here’s to the BROZ who started it all, but got lost on Wall Street along the way. We hope you can make it back to the beach sometime, but we get it… the Board doesn’t give a fuck about your bottom turn. …cause someone has to keep the dream alive.” – Marshall Brothers
Orlebar Brown have just come out with the Why Me Ah! Photographic Mid-Length Swim Short retailing for $345.00. The image was taken by Warren Bolster who was shooting from a helicopter over Waimea Bay on the North Shore of Oahu.
The only surfer we can identify is Kelly Slater
Cycle Zombies owned and operated by Scotty Stopnik is now selling hats, shirts, and jackets.
Scotty in Huntington Beach moments before surfing in the Vans Duct Tape Invitational by Joel Tudor
Just what the surfing industry needs right now – another clothing brand – MAMBO
New York, NY – Saban Brands (SB) announced today that it has added the iconic Australian clothing label and fashion brand, Mambo to its growing portfolio. Over the past three decades, Mambo has become a fashion phenomenon built on art, surf, music and humor. With its distinctive satirical designs created by a diverse collection of talented artists, Mambo has become an influential apparel and accessories brand with a passionate following. Mambo joins Saban Brands’ newly formed Saban Brands Lifestyle Group (SBLG), a rapidly growing portfolio of fashion and lifestyle brands that currently includes Paul Frank and Macbeth.
“The sweet spot, is anywhere from $70 to $400 — and we’ll have statement pieces, cashmere pieces, outerwear pieces that will go beyond that.” – John Moore (this is sounding much like VSTR)