You either love him or hate him, but one thing’s for sure and that Kyle Busch is by far one of the best racers on the planet and Monster Energy has taken notice and signed him and his older brother Kurt to a multi-year sponsorship deal.

Press Release:
Busch Brothers and MONSTER ENERGY – A MONSTER Partnership Fit for a Championship

MOORESVILLE, N.C. (January 19, 2012) – Kyle Busch Motorsports (KBM) announced today that it has signed a multi-year agreement with Monster Energy Company as primary sponsor of the team’s No. 54 Monster Energy Camry in the NASCAR Nationwide Series. Team owner Kyle Busch, the all-time race winning driver in the history of the NASCAR Nationwide Series, will share driving duties with his brother Kurt Busch, the 2004 NASCAR Sprint Cup Series Champion.

Kyle will drive the season-opening race at Daytona International Speedway and the subsequent four races through California before splitting the balance of the season with Kurt. The team’s goal will be to capture an Owner’s Championship in its inaugural race season, similar to the Owner’s Championship accomplished by KBM in its first full season in the Camping World Truck Series in 2010.

The development of this duo as teammates fits perfectly for primary team sponsor Monster Energy, who foregoes traditional forms of advertising and instead seeks brand exposure through the use of Extreme Athletes. With Monster Energy looking for increased presence across the NASCAR fan base, the company identified the Busch brothers as the drivers that best fit its family of Monster Energy Team Athletes.

“Monster Energy has always stood for competing and winning no matter what the sport,” said Monster Energy Company President, Mark Hall. “To make this happen, we’ve always sought out the most determined, fearless and committed athletes for the Monster team. With the Busch brothers sharing the wheel of the Kyle Busch Motorsports Monster Energy Camry, we have every reason to believe we have drivers capable of running up front every weekend.”

KBM team owner and driver Kyle Busch explained, “Since debuting in NASCAR, Kyle Busch Motorsports has had the goal to add a championship-caliber Nationwide Series team to our organization. With today’s announcement of Monster Energy as primary sponsor and my brother Kurt as the second driver, we’ve accomplished that goal. The Monster Energy team of athletes consists of champion performers united by a desire to be the best. Kurt and I share that same desire and will settle for nothing less than adding a NASCAR Championship to the long list of achievements for one of the strongest brands in the world.”

In 222 starts over nine seasons, Kyle has proven himself to be the winningest competitor in the history of the NASCAR Nationwide Series. In addition to his 51 career wins, Kyle has secured 120 top-five finishes, 149 top-10 finishes and 23 poles. In 2010, Kyle made Series history with a record 13-win race season. Past NASCAR Nationwide Series Championships for Kyle include a Driver’s Championship in 2009 and Owner’s Championships in both 2008 and 2010 — all with Kyle’s NASCAR Sprint Cup Series team owner Joe Gibbs Racing.

Kurt has 12 career starts, three poles and three wins in the NASCAR Nationwide Series with his last Series victory coming at Watkins Glen in 2011. Kurt will spend additional seat time in the NASCAR Nationwide Series, beginning with the season-opening race at Daytona International Speedway through a part-time commitment to Phoenix Racing and the No. 1 NASCAR Nationwide Series entry.

“Kyle has done an impressive job in building this race team and I’m proud to be a part of it,” Kurt said. “He won a Truck Series Owner’s Championship in his first year and his team has kept on winning ever since. Now, it’s moving into the Nationwide Series, where the bar will remain high. His expectations are the same as mine, and we know each other better than anyone. We’re driven to win, and with Monster Energy driving us, we’ll be a tough team to beat.”

To complement the driver lineup, and ensure a strong competitive advantage, KBM brings industry veteran and winning crew chief Mike Beam into the fold as the No. 54 Monster Energy Camry team leader. Beam is a long-time fixture in NASCAR who has accomplished career victories across all three major touring series. At an early age, Mike became a successful contributor towards a variety of competitive racing organizations including Petty Enterprises and Roush Fenway Racing.

Most recently Beam obtained the 2011 NASCAR Nationwide Series Owner’s Championship. Through 48 career starts in the NASCAR Nationwide Series as a crew chief, Beam has accomplished 10 wins, 32 top-five finishes, 37 top-10 finishes and eight poles. Mike is also a past Late Model Sportsman (now the NASCAR Nationwide Series) National Championship winner with driver Butch Lindley so working towards an Owner’s Championship with Kyle Busch Motorsports is very familiar territory.

“I am excited to join the KBM team and to have Monster Energy as our sponsor,” stated Beam. “Kyle and Kurt are two of the best drivers in NASCAR. To contend for the 2012 NASCAR Nationwide Series Owner’s Championship with Monster Energy and to have all of the elements in place that make a great team, you can not help being excited to be a part of this.”

Kyle Busch Motorsports and Monster Energy, two of the fastest-growing brands in their respective industries, have positioned themselves together for great success in 2012.

About Kyle Busch Motorsports

Kyle Busch Motorsports (KBM) has quickly established itself as one of the most successful teams in all of NASCAR, capturing the 2010 NASCAR Camping World Truck Series Owner’s Championship in its inaugural season and 16 Truck Series victories over its first two seasons. 2012 marks the team’s debut in the NASCAR Nationwide Series with team owner and NASCAR Sprint Cup Series star Kyle Busch sharing the driving duties behind the wheel of the No. 54 Monster Energy Camry with his brother Kurt, the 2004 NASCAR Sprint Cup Series champion. Veteran driver Jason Leffler joins the KBM driver lineup and will be the primary pilot of the No. 18 Tundra in the Truck Series.

KBM prepares a fleet of race-winning Toyotas out of its 77,000-square-foot facility in Mooresville, N.C. Pending LEED certification the facility’s state-of-the art equipment and innovative green initiatives make it unmatched among its peers. Fans can stay up-to-date with all the latest KBM news online at www.KyleBuschMotorsports.com, by liking the team on Facebook (@KyleBuschMS) and following the team on Twitter (@KBMteam).

About Monster Beverage Corporation

Based in Corona, California, Monster Energy refuses to acknowledge the traditional and the disingenuous. Monster always supports the scene and the sport. Whether it be motocross, off-road, NASCAR, MotoGP, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster is a brand that believes in authenticity and the core of what its sports, athletes and musicians symbolize. Much more than a drink, it’s a way of life lived by our athletes, sports, bands, believers and fans. See more about Monster Beverage Corporation – including all of its drinks – at
www.monsterenergy.com and Facebook.com/monsterenergy.

Tweet