Archive for the ‘Industry’ Category

January 29th, 2015

Roxy Wins Lawsuit Against Rox

Roxy has been awarded $200,000 for a trademark infringement against Rox Volleyball (women’s and men’s volleyball wear)




January 29th, 2015

Oakley In A Lawsuit With Dang Shades

On January 23, 2015 Oakley has filed a lawsuit (Patent Infringement) against Dang Shades – any similarities

Oakley (sunglasses that came out in the 80’s)

Dang Shades (sunglasses that came out 2014/15)

January 5th, 2015

Who’s Copying Who



December 1st, 2014

Kassia Meador Wetsuits

Former Roxy girl Kassia Meador who no longer rides for Roxy has created her own brand of wetsuits.

We wish you nothing but success in your new venture!

November 19th, 2014

Bob McKnight on Outerknown

“It’s high-end, sustainable, more fashion-focused.” – Bob McKnight

November 11th, 2014

Justin Cote Joins SUPERbrand

We’re not sure of the real story behind SUPERbrand who once had Kolohe Andino who quickly left and went back to Mayhem surfboards. SUPERbrand is one of those companies that seems to have a lot of money, but yet has not gone anywhere. Well, maybe our good friend Justin Cote can change things over there as he has just been given the marketing director position.

Justin Cote ripping at Seaside Reef

SUPERbrand trying to stay away from becoming SUPERgay

November 5th, 2014

Brixton Reaches Out

Brixton may have taken things as far as possible and to keep things moving forward have entered an agreement with Altamont Capital Partners (who own Dakine).

“We feel fortunate to have achieved more success than we could have imagined when we started Brixton ten years ago in David’s garage. There is more opportunity in front of the brand today than at any point in the company’s history, and we are confident that Altamont can help the Brixton brand reach its full potential. We know that as we grow we need to build capabilities to support our retailers and continue to build and communicate the brand. We wanted to have a partner who could bring outside perspective and experience to help navigate that process with us.” – Jason Young (Brixton co-founder and general manager)


November 4th, 2014

“Wetsuits Will Never Be The Same” – Hurley

Hurley releasing their new Phantom wetsuit – to date we think this has to be the weirdest (or ugliest) wetsuit we have ever seen. One thing is for sure, if your Kolohe, Julian, or John John wearing this, then fine, anyone else you have to be a kook (or a GI Joe fan)!

October 31st, 2014

Bob McKnight Leaves Quiksilver Today

“…shareholders would like to breathe a collective sigh of relief and wait for the new broom to sweep the once-great brand back to profit. But it ain’t gonna happen.” – Phil Jarratt

“At one time, I thought the solution might be to take the company private by doing a tender for the shares, but I no longer think that can happen. Even if you paid $0.00 for the shares, you’d own a company losing money with $900 million in debt and be faced with the same problem current management has.” – Jeff Harbaugh

“Ryan Drexler, president and shareholder of Consac, LLC, said today that he believes Quiksilver, Inc.’s ZQK, -3.26% 17-month-old turnaround plan is a failure and called on the Board of Directors to explore options to sell the company.” – Market Watch

Kelly Slater and Bob McKnight

October 28th, 2014

Ocean Minded Out Of Business

Another one bites the dust. This times it’s San Clemente sandal company Ocean Minded who have officially closed it’s doors.

A great meaning behind the brand, but with a not so great logo.

Ocean Minded former surfing team