Posts Tagged ‘clothing’

February 16th, 2017

FORMER Clothing By Dane Reynolds and Some Aussie

Well we just had a look at Dane’s new brand of clothing Former – our first thought is it looks like a cross-up between SRH and Metal Mulisha. Good luck Daner!

SAD DANE – ALMOST HAPPY DANE

former-clothing-dane-reynolds

February 18th, 2016

Can Shaun White Save Macy’s

Shaun White has signed on with Macy’s for a men’s line called WHT SPACE (Shaun has had a boy’s clothing line with Target in which is now ending after 8 years)

“Macy’s is such an iconic brand and my first choice for a home for this line.” – Shaun White

In other Shaun White news he was not invited to this years X-Games. “Yeah, I had some constructive criticism, I guess. It wasn’t really criticism. It was more public information.” – NY TIMES

shaun-white-macys-target-rider

December 18th, 2015

Will The Real Owner Of Destroyr Or Destroyer Clothing Please Stand Up

Seems Craig Anderson who is already on board with HUF (shoe company after Keith Hufnagel) is joining Dylan Rieder and Austyn Gillette and starting a new brand called Destroyr.

huf-craig-anderson

“Rumors from possibly another country have floated across my desk that Craig Ando will, in fact, join Dane Reynolds in his new brand which is still just a rumor but called allegedly Destroyer.” – Chas Smith/Beach Grit

destroyr-clothing-dane-reynolds

“So, what can we expect next from Craig? Stab’s guess would be that Craig will join Dane’s new brand, credible murmurs of which emerged late in November involving a clothing label and skaters Austin Gillette and Dylan Reider. Some of the best skate brands (HUF, Girl, etc) are run by pro skaters, and you’d like to think that surf brands run by surfers will resonate in the market the same way. These guys know how to engage an audience and have a clear connection with their aesthetics. With the rollercoaster surf industry the way it is, there’s every chance this new venture could slingshot to become the next big thing.” – Stab Mag

and more Destroyers already in business = headache for the newest Destroyr!

Skate clothing already registered in 2011

destroyer-skateboard-clothing

Kids clothing – already in use

destroyer-clothing

Destroy Yourself – “Featuring dark & sarcastic visions & images of DEAD CELEBRITIES who passed away by SUICIDE”

destroy-yourself-clothing

September 23rd, 2015

Laird Hamilton Apparel

“…we see the mature waterman looking for technical fitness gear with more of a masculine look than yoga brands that his wife wears and without the “jock” stigma of mainstream sports gear.” – Tim Garrett (President and General Manager formerly with Globe, O’Neill and Lost)

Laird Hamilton Apparel – Live Life Alive

laird-hamilton-clothing

July 15th, 2015

OUTERKNOWN Is Now Open For Business

Outerknown clothing is now officially open for business – happy shopping!

outerknown-clothing-open

March 5th, 2015

Mason Ho Leaves Lost Clothing For Rip Curl

Mason Ho has signed a $200,000.00 contract with Rip Curl leaving his long time sponsor Lost clothing behind, but will continue to ride Mayhem/Lost surfboards.

mason-ho-lost-rip-curl

February 16th, 2015

Cycle Zombies Now Selling Clothing

Cycle Zombies owned and operated by Scotty Stopnik is now selling hats, shirts, and jackets.

cycle-zombies

Scotty in Huntington Beach moments before surfing in the Vans Duct Tape Invitational by Joel Tudor

scotty-stopnik-cycle-zombies

November 21st, 2014

Depactus Clothing – Website Now Live

“Our mission: to outfit adventurers with salt water in their blood. Our motivation: to build the most technical boardshorts, outerwear, apparel, bags and accessories for the young at heart and their extraordinary pursuits on land and sea. This is DEPACTUS.”

depactus-clothing

“WAY OUT PAST FAMILIAR.
JUST THIS SIDE OF LOST.
AT THE END OF THE ROAD,
AROUND THE HEADLAND,
DOWN THE CLIFF TO THE HIGH TIDE MARK,
WHERE EARTH SHAKES HANDS WITH THE OCEAN.
WHERE DIRT GIVES WAY TO SALT.
WHERE LAND MEETS SEA. ”


Deptactus team riders:
Mark Healey (former Quiksilver rider)
Ry Craike (former Quiksilver rider)
Matt Meola (former O’Neill rider)
Chris Christenson (shaper)

November 17th, 2014

Hating On Outerknown

Seems like their are a lot of haters out there already writing off Outerknown / Kelly Slater. It’s kind of strange how we feel on one end people want to see Kelly Slater succeed on surfing contest wins and titles, but when it comes to business people want to see him fail.

“I’ve had lots of questions in recent months about sponsorships, who’s supporting me, that sort of thing, so I figured I could most easily explain it here. I’ve been fortunate to go in a completely different direction and start a new brand called @outerknown. Early on in the process, I met with #TheKeringGroup to talk about partnering on brand creation and they immediately understood the ideas I/we had. We quickly came to an agreement of mutual support. They’re helping Outerknown in any way necessary and I’ve become a #BrandAmbassador for any and all of their brands that make sense for both of us. In return, @volcom, @electric_california , @cobrapumagolf, and even #Brioni, @balenciaga, #Tretorn, #StellaMcCartney and others have all gotten behind me to lend their support in some way or another. I’ll be working on surf specific product with Volcom and Electric Visuals and using Cobra/Puma golf gear while establishing Outerknown. I was recently in Paris to meet the whole team at #Kering headquarters. I was totally blown away by their level of expertise in sustainability, sourcing and design across all platforms. I’ll dive a little deeper in future posts but in a nutshell, I’m beyond stoked with this opportunity and my new team. I had no idea how many moving parts go into this endeavor and there is no better partner than Kering for what we’re doing. A huge thanks to everyone at the company and hope to get back and visit you all soon.” – Kelly Slater

kering-outerknown-kelly-slater

“it’s just gonna be another plain ass boring brand, soft cotton pocket tee and above the knee cotton trunks. would be more entertaining if it came outta the gates like wang x h&m and made neoprene trackies and basically mugatu outfits.” – Dave F%ck (stabmag.com)

“mark my words… no matter how cool/sustainable/(JUST for the sake of argument) affordable Outerknown is, it will flop for one reason, and one reason only: the name. Its as if the ‘team’ in paris sat down and literally brainstormed for the shittiest/cheesiest name possible. it is actually impressive how lame the name is. hopefully is can be one of those names that is so bad that in a weird/ironic way, it is good. kelly, didn’t you learn the importance of a name after naming u/machado/king’s band ‘the surfers’??” – KOOKILA (stabmag.com)

“Outerwhat–Outerlimits—Outerknown–.Outerwhat?……” – free rider (stabmag.com)

Pure Juice – Kelly Slater
pure-juice-kelly-slater

If you we’re caught wearing these you would had been considered a kook – zero cool!
kelly-slater-shoes-pure-juice

Komunity (yeah, this guy’s going to sell you a lot of traction pads)
komunity-steve-sherman

VSTR – Selling $200 sweaters to surfers who have no money
vstr

PURPS (not sold on the branding or lack of)
purps

Outerknown – we’ll have to wait and see their direction
Print

We think where Kelly would do the best is selling his clothing (for cheap) at a box store such as Tony Hawk and Shaun White have done

Tony Hawk – Kohls
hawk-clothing

Shaun White – Target
shaun-white-target

SLTR – Walmart
sltr-walmart

August 5th, 2014

Fox May Be Departing The Surfing Industry

We wouldn’t be surprised if Fox clothing is indeed exiting the surfing industry as to what “surfer” really buys Fox surf apparel.

“We don’t sell Fox clothing to people that live within 5 miles to the beach, but we do sell clothing to middle america” – Chris Drummy (Fox’s former surfing team manager)
fox-surfing-team