Seems Craig Anderson who is already on board with HUF (shoe company after Keith Hufnagel) is joining Dylan Rieder and Austyn Gillette and starting a new brand called Destroyr.

“Rumors from possibly another country have floated across my desk that Craig Ando will, in fact, join Dane Reynolds in his new brand which is still just a rumor but called allegedly Destroyer.” – Chas Smith/Beach Grit

“So, what can we expect next from Craig? Stab’s guess would be that Craig will join Dane’s new brand, credible murmurs of which emerged late in November involving a clothing label and skaters Austin Gillette and Dylan Reider. Some of the best skate brands (HUF, Girl, etc) are run by pro skaters, and you’d like to think that surf brands run by surfers will resonate in the market the same way. These guys know how to engage an audience and have a clear connection with their aesthetics. With the rollercoaster surf industry the way it is, there’s every chance this new venture could slingshot to become the next big thing.” – Stab Mag

and more Destroyers already in business = headache for the newest Destroyr!

Skate clothing already registered in 2011

Kids clothing – already in use

Destroy Yourself – “Featuring dark & sarcastic visions & images of DEAD CELEBRITIES who passed away by SUICIDE”