Archive for the ‘Books’ Category

October 4th, 2015

Tommy Lee Then Slash And Now Andy Irons By Anthony Bozza

“Back down in Hawaii working with Teton Gravity Research and Enich Harris (former Billabong team manager) on the official ‪Andy Irons‬ documentary. Meeting legends, hearing incredible stories about an amazingly gifted and complex man who left us too soon. This film is going to be very special.” – Anthony Bozza

Tommy Lee


February 13th, 2015

Live Like Sally By Sally Fitzgibbons – Lifestyle of a Champion Surfer

Sally Fitzgibbons with Lucas Townsend and publisher Surfing World have just released a new book titled ‘Live Like Sally’ where you can purchase at Coastal Watch.

“She’s a remarkable role model for anyone chasing their dreams.” Layne Beachley, 7-time ASP Surfing World Champion

Cover photo taken by Steve Baccon. Steve just some basic photography tips to you, did you think it was appropriate to keep the rope going into her head especially the rope on the right showing the metal piece. Better luck next time Steve.

Original cover

Our photoshopped cover

December 18th, 2014

SURF by John Severson

SURF by John Severson for $33.99 at

January 14th, 2014

Kelly Slater And Michelle Behennah

Kelly Slater > SURFER
Michelle Behennah > MODEL

Behennah expressed some concern before arriving at Oahu’s North Shore. “I’m not exactly the sporty type,” she said. “I hope I don’t drown.” The plan was for Slater to ride along and steer the board so that all she needed to worry about was getting on her feet and staying there. Success was achieve on the fourth wave. “I told her she was a natural,” said Slater. – Sports Illustrated Swimsuit 50 Years of Beautiful



November 4th, 2013

Welcome To Paradise, Now Go To Hell – Chas Smith

Welcome to Paradise, Now Go to Hell, is surfer and former war reporter Chas Smith’s wild and unflinching look at the high-stakes world of surfing on Oahu’s North Shore—a riveting, often humorous, account of beauty, greed, danger, and crime.

For two months every winter, when Pacific storms make landfall, swarms of mainlanders, Brazilians, Australians, and Europeans flock to Oahu’s paradisiacal North Shore in pursuit of some of the greatest waves on earth for surfing’s Triple Crown competition. Chas Smith reveals how this influx transforms a sleepy, laid-back strip of coast into a lawless, violent, drug-addled, and adrenaline-soaked mecca.

Smith captures this exciting and dangerous place where locals, outsiders, the surf industry, and criminal elements clash in a fascinating look at class, race, power, money, and crime, set within one of the most beautiful places on earth. The result is a breathtaking blend of crime and adventure that captures the allure and wickedness of this idyllic golden world.

This debut effort from Smith, a war correspondent turned surfing journalist with a cruel, sometimes witty eye, is a mix of reportage and gonzo journalism for the surfing set. Mixing shameless, fey bluster that he dubs Trash Prose and occasionally trenchant observation, Smith delves into the scene surrounding the big-money surfing contests on Oahu, Hawaii’s legendary North Shore. As the pro circuit arrives for the winter wave season, Smith sketches an exposé of the tensions between local Hawaiian surfers and low-level gangsters and the established surfing professionals, surfwear brand representatives, and out-of-towners during this seasonal demographic change. Smith’s favorite subject, however, is himself: he sees himself as an outlaw raconteur whose articles garner so much resentment he gets roughed up at a party. He also provides endless descriptions of his wardrobe—he calls his style his version of Island Dandy, which is purposefully at odds with everything Oahu’s North Shore stands for. If Hunter S. Thompson circa Hell’s Angels merged with a fashion critic to write about surfing for Maxim, the result might be similar. Smith’s approach is myopic, writing for an audience that already knows the sport and the names. There are some astute observations (particularly his analysis of why surfing is essentially a lonely sport), but ultimately the book fails to reveal much beyond the author’s considerable self-regard.

“His book is ostensibly about surfing on the North Shore of Oahu, but he seems to spend most of the book talking about himself.”


August 23rd, 2013

The Surfer’s Guide To Marketing

The Surfer’s Guide To Marketing is an entertaining, motivational, and educational guide to developing marketing efforts in today’s fluid landscape. Utilizing surfing and ocean references while interjecting real-world examples that provide both traditional and unorthodox brand communication tactics in the competitive marketplace, The Surfer’s Guide To Marketing challenges marketing minds to push the envelope. Featuring cases and insight from such brands as ZICO, Body Glove, and Wahoo’s and interviews with famous innovators like FOX’s David Hill and Super Agent Leigh Steinberg, the book is a hands-on, humorous discussion of marketing strategy and tactics. By creating an atmosphere for marketing and business professionals to think outside-the-box, we paddle out into a lineup consisting of large brands, small start-ups, and everyone else in the market vying for the wave of consumer attention. The Surfer’s Guide To Marketing crushes boring, industry text book rhetoric like a barrel at North Shore and drops in plenty of humor and a unique marketing perspective to encourage fresh thought and a new attitude for brands.

Randy, seems you could have used a good graphic artist to mock up your cover, we’re just saying…


I appreciate when someone can put a new spin on traditional views. That is how I have approached my life and experienced great rewards as a result. The other thing that is imperative to remember is to trust yourself even when it can be scary pushing uncharted waters. Randy uses surfing as a great teacher and provides interesting analogies to communicate his marketing philosophies in his book. – Laird Hamilton