Posts Tagged ‘shaun white’

February 18th, 2016

Can Shaun White Save Macy’s

Shaun White has signed on with Macy’s for a men’s line called WHT SPACE (Shaun has had a boy’s clothing line with Target in which is now ending after 8 years)

“Macy’s is such an iconic brand and my first choice for a home for this line.” – Shaun White

In other Shaun White news he was not invited to this years X-Games. “Yeah, I had some constructive criticism, I guess. It wasn’t really criticism. It was more public information.” – NY TIMES


February 16th, 2015

Cake-Faced for Shaun White by Steve Aoki

“Hi I’m Steve Aoki and I am going to ambush Shaun White with this cake in the face.” – Steve Aoki

Cake Face

January 31st, 2015

Shaun White On CBS News 8 From Ricos Taco Shop in Encinitas

Shaun White being interviewed by a female CBS News 8 reporter from Ricos Taco Shop (165 S. El Camino Real, Encinitas)

“It’s Coachella meets X Games so we have an amazing music lineup theirs Kendrick Lamar, Steve Aoki, Diplo, Hantogram, the Flaming Lips are playing and on the other side of the things we have a 16 story air jump so this things massive… the world’s best snowoboarders and skiers will be competing.” – Shaun White
CBS News 8 – San Diego, CA News Station – KFMB Channel 8

November 17th, 2014

Hating On Outerknown

Seems like their are a lot of haters out there already writing off Outerknown / Kelly Slater. It’s kind of strange how we feel on one end people want to see Kelly Slater succeed on surfing contest wins and titles, but when it comes to business people want to see him fail.

“I’ve had lots of questions in recent months about sponsorships, who’s supporting me, that sort of thing, so I figured I could most easily explain it here. I’ve been fortunate to go in a completely different direction and start a new brand called @outerknown. Early on in the process, I met with #TheKeringGroup to talk about partnering on brand creation and they immediately understood the ideas I/we had. We quickly came to an agreement of mutual support. They’re helping Outerknown in any way necessary and I’ve become a #BrandAmbassador for any and all of their brands that make sense for both of us. In return, @volcom, @electric_california , @cobrapumagolf, and even #Brioni, @balenciaga, #Tretorn, #StellaMcCartney and others have all gotten behind me to lend their support in some way or another. I’ll be working on surf specific product with Volcom and Electric Visuals and using Cobra/Puma golf gear while establishing Outerknown. I was recently in Paris to meet the whole team at #Kering headquarters. I was totally blown away by their level of expertise in sustainability, sourcing and design across all platforms. I’ll dive a little deeper in future posts but in a nutshell, I’m beyond stoked with this opportunity and my new team. I had no idea how many moving parts go into this endeavor and there is no better partner than Kering for what we’re doing. A huge thanks to everyone at the company and hope to get back and visit you all soon.” – Kelly Slater


“it’s just gonna be another plain ass boring brand, soft cotton pocket tee and above the knee cotton trunks. would be more entertaining if it came outta the gates like wang x h&m and made neoprene trackies and basically mugatu outfits.” – Dave F%ck (

“mark my words… no matter how cool/sustainable/(JUST for the sake of argument) affordable Outerknown is, it will flop for one reason, and one reason only: the name. Its as if the ‘team’ in paris sat down and literally brainstormed for the shittiest/cheesiest name possible. it is actually impressive how lame the name is. hopefully is can be one of those names that is so bad that in a weird/ironic way, it is good. kelly, didn’t you learn the importance of a name after naming u/machado/king’s band ‘the surfers’??” – KOOKILA (

“Outerwhat–Outerlimits—Outerknown–.Outerwhat?……” – free rider (

Pure Juice – Kelly Slater

If you we’re caught wearing these you would had been considered a kook – zero cool!

Komunity (yeah, this guy’s going to sell you a lot of traction pads)

VSTR – Selling $200 sweaters to surfers who have no money

PURPS (not sold on the branding or lack of)

Outerknown – we’ll have to wait and see their direction

We think where Kelly would do the best is selling his clothing (for cheap) at a box store such as Tony Hawk and Shaun White have done

Tony Hawk – Kohls

Shaun White – Target

SLTR – Walmart

December 11th, 2012

Shaun White Now A Encinitas Local

Shaun White drops $3.85 million on a beach front home in Encinitas, California.

Shaun videos a GoPro commerical of himself surfing in front of his house

October 24th, 2012

Shaun White’s Double Alley-Oop Rodeo

Oakley releases footage from Shaun White’s February 2012 pipe sessions, where he finally landed the long-elusive trick, the double alley-oop backside rodeo. Comes off a little soft showing footage of Shaun practising in a foam pit as we think they should had left that out.

December 7th, 2011

Want To See Shaun White Naked

Neither do we, but TMZ has broke the story here where in 2009 some of Shaun’s friends snapped a few photos during his love scene and now they are looking for the highest bidder, but so far no takers.

October 1st, 2011

Shaun White With His Own Stride Whitemint Gum

Stride has just released there newest flavored gum called the Shaun White “Whitemint”. Shaun is estimated to earn around $2 million annually for each endorsement deal. Stride spent $30.4 million on advertising in 2010. To read more about the gum check out these two girls who have a gum blog here

We think the packaging looks cool

August 17th, 2011

Carlsbad Campground Surfer Shaun White Signs With Vail Resorts

Vail Resorts Announces Partnership with Two-Time Olympic Gold Medalist, Snowboarding and Skateboarding Phenom Shaun White
· Northstar-at-Tahoe to become Shaun White’s home mountain and primary training resort
· Launch of new promotion by Vail Resorts which will donate $5 for every Epic Season Pass sold to Shaun’s chosen charity, St. Jude Children’s Research Hospital®
BROOMFIELD, Colo. – Aug. 16, 2011 – Vail Resorts, Inc. (NYSE: MTN) today announced a worldwide multi-year partnership agreement with two-time Olympic gold medalist, professional snowboarder and skateboarder Shaun White. White will represent all six of Vail Resorts’ world-class mountain resorts (Vail, Beaver Creek, Breckenridge and Keystone in Colorado and Heavenly and Northstar in California/Nevada), and Northstar at Lake Tahoe will become his home mountain and primary training resort, where he will also design his own 22-foot halfpipe for aspiring snowboarders to enjoy. As part of the launch of the new relationship, Vail Resorts will donate $5 for each Epic Season Pass sold to White’s chosen charity, St. Jude Children’s Research Hospital. In addition, White will be designing a limited edition Epic Season Pass, which will be available to Epic Season Pass holders this fall through a Facebook promotion.

“Shaun White is the ultimate personification of the new energy and vibrancy we see across the mountain resort industry. Shaun’s creativity and innovation has led the way for the self-expression we see in the halfpipes and terrain parks at all six of our resorts. Shaun embodies the same leadership we aspire to at Vail Resorts, as we constantly look for ways to improve and re-invent the guest experience,” said Rob Katz, chairman and chief executive officer of Vail Resorts. “We are excited to partner with Shaun and are thrilled to start our collaboration with a promotion that allows us to celebrate his creativity and commitment to give back to those in need.”

“This feels like a homecoming because I have spent so much time riding at most of Vail Resorts’ mountains,” said White. “With Northstar as my home mountain, I now have the ideal place to train and continue to grow as an athlete and I am looking forward to all the possibilities this partnership brings.”

White has dominated the sport of snowboarding for the past decade. He won his first Olympic gold medal in the Halfpipe event at the 2006 Winter Games in Torino, Italy, with a record 46.8 points and then went on to win it again in the 2010 Winter Games in Vancouver, improving his own record with 48.4 points in his final run. White is the first and only snowboarder to win four consecutive gold medals in the Winter X Games Halfpipe competition. Combining his success in skateboarding, White is the first athlete to compete and medal in two different sports in both the Summer and Winter X Games in 2003 and again in 2011. He also is the first and only athlete to win gold medals in both the Summer (2006 and 2008) and Winter Dew Cup events (2009). White was recently honored with the 2011 ESPY for “Male Action Sports Athlete” for the fourth consecutive year.

For more information, visit

About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company’s subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and Heavenly Mountain Resort and Northstar-at-Tahoe Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company’s subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and in the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and the consumer website is

In other Shaun White news he and Red Bull have parted ways and you can read about it here